The restaurant industry is a high-risk business proposition. With the influx of competition working their way up the ladder of success, you are expected to perfect your restaurant offerings and services – for your guests as well as your employees. The key to success is to focus on customer engagement initiatives that facilitate keeping in touch with your guests, understanding their restaurant experiences, and encouraging them to increase the frequency of their visits. Did you know that 60% of businesses fail in the first year? There is a lot at stake here. To outrun your competition, how would you ensure your restaurant’s success? For starters, understand the pain points faced by your Restaurant? Do you: find it difficult to understand your customers’ journey, build a good rapport with them or retain them? struggle to obtain customer information and implement a successful loyalty program? fail to incentivize your employees in order to motivate them and increase their productivity levels? feel like your personalization strategies are limited and add no value to the customer conversations you are trying to invest in? feel like you are unable to keep up with technological advancements that have revolutionized solely for customer engagement? Secondly, understand the importance of customer experience (CX) initiatives. Customer experience (CX) initiatives provide an outside-in view of the customer experience. Without these initiatives, it is difficult to, understand the customer journey, quantify customer sentiment and perceptions, Identify improvement opportunities, and, measure the impact of customer experience initiatives. If these initiatives are implemented accurately, your restaurant will generate: 69% increased loyalty 68% increased sales 67% increased referrals Thirdly, understand the criteria for selecting a customer experience management platform (it should essentially address your pain points) Find the right partner to help act on your strategy to drive guest conversions and retention into revenue. […]
Corporate executives often spend so much time mulling over figures, stressing over projections, and brainstorming with strategists that they forget the single most valuable source of information they have when it comes to expanding their enterprises: their customers. Especially during difficult times, ignoring your current clients’ feelings and opinions could be catastrophic for your company. Your existing patrons are a font of knowledge when it comes to your branding, products, design, customer service, and more. VOC, or “voice of consumer” technology captures this precious data and provides it to your company so you can act on it. Emojot’s platform has made great strides forward in the already cutting-edge world of VOC by adding our unique twist on this technology. Rather than asking dull, textual survey questions that customers are likely to send straight to their spam folder or pestering them to provide their opinions over the phone, Emojot has devised short, sweet, state-of-the-art “Emotion Sensors™.” These unique surveys ask customers to share their feelings the way most of us have become accustomed to in this digital day and age: with whimsical, graphic, and powerfully expressive emojis! Our Emotion Sensors™ encourage engagement and give customers an outlet to easily share the emotions that drive their purchasing decisions.[emojot type = “button” size=”small” key=”59b64d52de4358b90f039047″ id=”59b64d50a430d8b91b542843_5a2a4d5771cb563c4ad7bf65″] Emojot’s Emotion Sensors™ has an astounding track record of proven success around the world, but this exceptional platform is still relatively new. We are confident that our VOC products will forever change the corporate world. Just imagine what kinds of disasters could have been avoided if more companies had known about these charming, interactive surveys and used the vast, valuable data collected wisely! That’s precisely what we’ve done in the following blog. Read on to find out how the history of the three companies could have been completely […]
If you own or run an enterprise, you know that your customers are the bedrock of your business. The way they think and feel about your brand color every choice they make. Every time you design a new product, release an improved service, mock up an advertisement, write a press release, call a client, ship an order, or perform numerous other vital actions, you influence your customers’ perception of your brand. Of course, with this in mind, maintaining good relationships with your clients can start to seem monumentally overwhelming. Taking on this aspect of your business might leave you with more questions than answers. What if your customers don’t like your new website design? How would they feel if you raised your prices slightly? Why didn’t they respond to the commercial you painstakingly filmed? Fortunately, there are twenty-first century tools you can use to answer these very questions and tackle this particular part of modern business. This is where Customer Experience Management comes into play. Today’s advanced technology can help you understand, foster relationships with, and, ultimately, profit from your customers better than ever before. Emojot’s products are at the cutting edge of this growing field. In the following blog, we introduce you to Customer Experience Management and explain our outstanding offerings in this area. What is Customer Experience Management? You may have heard the term “Customer Experience Management” thrown around online or at conferences, but if you don’t understand it’s full definition, then it will mean little more to you than a collection of buzzwords. Customer Experience Management actually has quite a precise meaning, as defined by Tech Target: “Customer experience management (CEM or CXM) is the collection of processes a company uses to track, oversee, and organize every interaction between a customer and the organization throughout the customer […]
We are all aware of the accusations made by Stormy Daniels to Donald Trump. Daniels is an adult-film actress who was on the radar of several mainstream news outlets in the initial days of the presidential campaign. During this period reporters from ABC, Fox News, the Daily Beast and Slate.com pursued a potentially explosive story stating that Daniels had allegedly had an affair with Trump in 2006, only a couple months after Trump’s wife, Melania, had given birth to their son, Barron. Daniel’s story included multiple sexual assault allegations against Trump and the controversy over his vulgar remarks on the “Access Hollywood” video. However, no one really went with the story. Why exactly wasn’t the story reported at the presidential election time. Was it because it could have possibly intensified questions surrounding his character before the public gave in their vote? Although the news has gone completely viral, the White House has denied that this affair existed. To add to that, Daniels made a statement on how Trump’s attorney Michael Cohen had created a limited liability company to pay Daniels $130,000 ahead of the 2016 presidential election as part of a “hush agreement” to keep quiet about the alleged affair with Trump. Daniels also stated that she was forced to sign the document and her legal team including her attorney Michael Avenatti said that the agreement is invalid as it was never signed by Trump. With the White House refusing to answer if Trump was aware of porn star payment, are they trying to cover Trump’s tracks or are they trying to avoid a falsified statement made by Daniels? And the latest on this news trail would be the fact that Daniels’ attorney Avenatti has filed a motion in federal court seeking to depose Trump and Cohen to inquire about […]
For decades, Black Friday has loomed large in the retail world, as we discussed in the first in our series of blogs on this extraordinary shopping event. In fact, even the phrase “Black Friday” might conjure up images of long lines twisting around storefronts, crowds of people clustered in front of glass doors about to open, and masses of fast-moving shoppers rushing through aisles. In fact, many view this shopping event as an annual outing, and its attendance even outpaces that of popular amusement parks. According to U.S. News and World Report, “Americans spend more time shopping on Thanksgiving weekend than they do visiting Disney hot spots,” with a stunning “fifty-five percent of Americans” partaking in the purchasing. As most Black Friday aficionados can attest, there is a particular satisfaction in discovering the perfect sale item in the store and carrying it triumphantly out the doors. At the same time, digital technology has transformed nearly every facet of modern life, and shopping is no exception. In all likelihood, you use a digital cart just as often as a real one, clicking on your favorite items rather than taking the time to go pick them up in the store. The magic of Black Friday has always been in making holiday shopping more convenient for customers, understanding and catering to their needs. While this unique retail event still undoubtedly takes place in person, it is increasingly popular online, as well. The savviest companies leverage both in-person and Internet Black Friday techniques to attract customers and amplify their profits during the holiday season. At Emojot, we use sophisticated technology to help businesses better understand how their customers feel. Our innovative Emotion Sensors® allow respondents (emoters) to express their emotions using their favorite digital tools – emojis! We are passionate about helping enterprises expand […]
Black Friday is far and away the biggest shopping event of the year. Over 100 million people dragged themselves out of Turkey comas and into bustling stores in 2016 alone, according to The Balance. Millions more participated in the shopping festivities online. However, despite Black Friday’s undeniable popularity, it’s also one of the most often misunderstood marketplace extravaganzas. With mysterious origins and an uncertain future in this digital age, many retailers aren’t sure quite what to make of Black Friday. Unfortunately, this results in myriad missed opportunities for all kinds of companies, who could be giving their customers happier holidays while boosting their businesses. At Emojot, we’ve designed state-of-the-art surveys to help companies better understand how their consumers think and feel about their products, services, and sales. Our emoji-based surveys (called “Emotion Sensors®”) give businesses invaluable insights into their customers’ reactions to their brands. Our research team realized what a difference truly understanding Black Friday could make for our clients, so we decided to do what we do best: an Emotion Sensor®! We received responses from hundreds of customers, who shared their emotions, opinions, and general reactions to this massive shopping event. In the following blog, learn more about the origins of Black Friday, current trends, and what we discovered based on our innovative Emotion Sensor®! This is the first in a series we’ll be publishing covering the ins and outs of Black Friday in depth, so check back next week! Black Friday Beginnings Even the most zealous shoppers and busiest retailers likely don’t know why this day after Thanksgiving event is called “Black” Friday. As it turns out, this name has quite the storied, and varied, history. The History Channel explains: “The first recorded use of the term ‘Black Friday’ was applied not to holiday shopping but to the […]
From their international origins to the latest literary “emojification” to Emojot’ innovative Emotion Sensors®, learn more about these quirky characters’ past, present, and future. Your friend sends you a hilarious text, and you respond with the “crying laughing” emoji. You text your significant other a “winky face.” Your mom sends you a Thanksgiving message with a heart and a tiny turkey. These are probably at least somewhat familiar experiences. According to a recent report in WIRED magazine, “fully 92 percent of all people online use emoji now, and one-third of them do so daily.” WIRED even goes so far as to suggest that the rise of emoji represents “the birth of a new type of language.” More than likely, these little graphics and symbols have changed the way you communicate with friends, loved ones, coworkers, and virtually everyone else. However, despite their ubiquity, chances are, you don’t actually know very much about the characters you use. At Emojot, we’re revolutionizing the worlds of business, human resources, and entertainment, all with emojis, so we know quite a bit about them. We love sharing our infectious enthusiasm for emojis with our clients and showing them these symbols’ hidden power. In the following blog, we describe the top five things you never knew about emojis. 1. These quirky characters hail from Japan. While they are immensely popular around the globe, emojis were originally created in Japan. In fact, the word “emoji” is a combination of the Japanese words for “character” and “picture.” As Digital Trends explains, Shigetaka Kurita was the “designer of the first emojis for cellphones…[who] first created emoji while he was a member of a team that, at that time, was preparing for the debut of…the world’s first mobile Internet system.” The advent of emojis on this project was back in […]
