SaaS

A $1B Software Company Gains Visibility and Improves Customer Health with Emojot’s Customer Success Management Platform

Introduction A $1B B2B software company was facing challenges in tracking the “health” of their customer accounts. The company’s data points were scattered across multiple internal platforms, with some critical data points not available in any internal systems. This led to difficulties in performing root-cause analysis for underperforming client accounts. To overcome these challenges, the company turned to Emojot’s Customer Success Management (CSM) platform. The Solution Emojot customized its cutting-edge CSM platform to address the software company’s business challenges.  The solution included: RPA Agent-Based ETL Model: Emojot utilized Robotic Process Automation (RPA) to extract, transform, and load (ETL) data from various sources into a unified NoSQL data storage. This process enabled efficient data retrieval and consolidation of disparate data points. Custom Scoring and Health Score Formula: Emojot’s CSM platform facilitated the creation of quantifiable data fields with custom scoring, allowing the software company to define their unique customer health score formula. This helped to accurately evaluate the overall health of customer accounts. Emojot Emotion Sensors™: To capture data points not available in any internal systems, Emojot Emotion Sensors™ were employed. These sensors effectively gathered vital information necessary for comprehensive customer health assessment. Real-Time Dashboard with Drill-Down Capabilities: Emojot provided the software company with a real-time, drag-and-drop dashboard, allowing for in-depth analysis of customer health factors. This dashboard supported root-cause analysis by enabling the company to identify fluctuations in customer health scores. Results With Emojot’s CSM platform, the software company experienced significant improvements in customer account management.  The key results included: Improved Visibility: The platform provided a clear and comprehensive view of customer account health, enabling proactive decision-making and actions. This allowed the company to address potential issues before they escalated. Real-Time Root-Cause Analysis: Emojot’s CSM platform enabled the software company to monitor fluctuations in customer health factors in real time. […]

Embracing Customer-Centric Digital Transformation: A Must for SMEs in Today’s Competitive Landscape

The digital era has changed the business landscape dramatically, placing an increased emphasis on customer-centricity and digital transformation. Small and medium-sized enterprises (SMEs) must understand the importance of these factors and adapt to stay competitive in the rapidly evolving market. Customer-centricity has become a critical differentiator for businesses across industries. A Deloitte study found that customer-centric companies are 60% more profitable than those that don’t prioritize customer experience. Moreover, a PwC report reveals that 32% of customers would stop doing business with a brand they love after just one bad experience. Digital transformation also plays a crucial role in business success. According to the International Data Corporation (IDC), worldwide spending on digital transformation technologies will reach a staggering $2.3 trillion in 2023. SMEs must invest in digital transformation initiatives to keep up with customer demands and market trends. To embrace customer-centric digital transformation, SMEs should consider the following strategies: Focus on Customer Experience Management (CXM): Collecting and analyzing real-time customer feedback is vital for understanding customer satisfaction levels and identifying areas for improvement. Effective CXM helps businesses enhance overall customer experiences and fosters long-term customer relationships. Prioritize Online Reviews Management (ORM): With 88% of consumers trusting online reviews as much as personal recommendations, according to a BrightLocal survey, ORM has become essential for maintaining a positive online reputation and attracting new customers. Implement Customer Success Management (CSM): Optimizing customer relationships drive customer advocacy and sustains corporate growth. Bain & Company found that a 5% increase in customer retention can lead to a 25% to 95% increase in profits. Streamline Workflow Management: Efficient workflows improve team productivity and reduce manual intervention. By automating processes such as complaints management and visitor management, businesses can focus more on their customers. Engage in Employee 360-Degree Performance Management: Engaged employees are vital for a customer-centric […]

Why an All-In-One SaaS Platform is the Ultimate Solution for Your Business!

Are you considering investing in a SaaS solution for your business? If so, you might be wondering whether it’s better to opt for an all-in-one platform or a set of best-of-breed solutions. While both have their advantages, in this article, we’ll explore why an all-in-one SaaS platform might be the better choice for your business. First, let’s clarify what we mean by an all-in-one SaaS platform. Essentially, it’s a software solution that offers a range of features and functionalities that can serve multiple needs of your business. For example, an all-in-one SaaS platform might offer customer experience management tools, workflow management capabilities, and email marketing features all in one package. On the other hand, best-of-breed solutions are specialized software tools that are designed to excel in a particular area. For example, you might use one best-of-breed solution for customer experience management, another for workflow management, and a third for email marketing campaigns. So, why might an all-in-one SaaS platform be the better choice? Here are a few reasons to consider: Seamless integration Seamless integration When you opt for an all-in-one SaaS platform, you get a set of tools that are designed to work together seamlessly. That means you don’t have to worry about compatibility issues or integrating data from one tool to another. Instead, you can focus on using the tools to run your business. Lower costs Investing in multiple best-of-breed solutions can be expensive. Each tool typically comes with its own subscription fee, and you might also need to pay for integration services to get them all working together. With an all-in-one SaaS platform, you can often get all the tools you need for a lower overall cost. Easier to manage Having multiple best-of-breed solutions can also make things more complicated from a management perspective. You might need to […]