The Power of Reviews in the Hospitality Industry: Why They Matter More Than Ever

The power of reviews in the hospitality industry is crucial. Discover why 80% of travelers rely on reviews and how hotels can leverage this to enhance their reputation and attract more guests.


In today’s digital age, customer reviews wield immense power, especially in the hospitality industry. With travelers heavily relying on online reviews to make informed decisions, hotels must prioritize their online reputation to attract and retain guests. Leveraging tools like  Emojot ORMcan enhance how hotels manage and respond to these reviews. Let’s delve into why reviews are crucial for hotels, particularly in the luxury segment, and how  Emojot ORM can help.

The Influence of Reviews on Travelers
Authentic Experiences

Reviews provide real-life accounts of guest experiences, offering potential visitors a glimpse into what they can expect. These genuine insights are invaluable in helping travelers make informed decisions.

Trust and Credibility

Reviews build trust. When travelers see positive feedback, they are more likely to trust the hotel and feel confident in their decision. This trust is crucial for converting lookers into bookers.

Detailed Information

Reviews often include specific details about the hotel’s amenities, services, and overall ambiance. This detailed information can make a significant difference in the decision-making process, helping travelers choose a hotel that meets their specific needs.

The Response Rate of Luxury Hotels

73% of luxury hotels prioritize responding to almost every review they receive. This proactive approach demonstrates the importance of engaging with guests and managing online reputation effectively.  Emojot ORM can streamline this process, making it easier to track and respond to reviews.

Customer Engagement

Responding to reviews shows that the hotel values its guests and is committed to addressing their feedback.  Emojot ORM can automate responses and personalize engagement, enhancing guest satisfaction and loyalty.

Building Relationships

By engaging with reviewers, hotels can build stronger relationships with their guests, fostering loyalty and encouraging repeat visits.  Emojot ORM helps manage these interactions seamlessly, ensuring every guest feels heard and valued.

Reputation Management

Addressing negative feedback promptly and professionally can mitigate potential damage to the hotel’s reputation and showcase a commitment to continuous improvement.  Emojot ORM can provide real-time alerts and analytics to help manage and improve online reputation efficiently.


With 80% of travelers reading reviews before booking and 73% of luxury hotels responding to nearly every review, the importance of online reviews in the hospitality industry is clear. By understanding and harnessing the power of reviews, and leveraging tools like  Emojot ORM hotels can not only meet but exceed the expectations of today’s savvy travelers.

Would you like to see how Emojot’s ORM can help you elevate your hospitality business? Request a demo now! click here

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